Samsung has announced that it will host a new product unveiling event titled “Worlds Wide Open” on October 21 at 10 p.m. Eastern Time. The company revealed that the event will showcase an Android XR device developed in collaboration with Google and Qualcomm, which is widely expected to be the “Project Moohan” mixed-reality headset. Whether Samsung will also unveil its much-rumored tri-fold smartphone during the event remains unconfirmed.
According to earlier reports, the device codenamed Project Moohan will officially debut as the Galaxy XR, marking Samsung’s first commercial augmented reality headset powered by the Android XR platform. This move underscores the company’s clear intent to enter the AR market with a strong and strategic commitment.
Samsung’s forthcoming announcement, combined with the numerous leaks surrounding the device, suggests a joint effort with Google to penetrate the augmented and extended reality space, positioning the Galaxy XR as a direct competitor to Apple’s Vision Pro, Meta’s Quest series, and vivo’s recently unveiled Vision Explorer Edition.
By adopting the Android XR platform, Samsung will be able to leverage Google’s technological ecosystem to create a more cohesive AR environment—one that integrates seamlessly with Android smartphones and other connected devices. This could potentially draw the support of the broader Android user base, fostering a unified ecosystem across devices.
Nevertheless, the augmented reality headset market remains in its infancy. While Apple’s Vision Pro has successfully reignited public interest, practical use cases are still evolving, and widespread adoption has yet to take hold. Whether Samsung’s Android XR headset can further expand this emerging market will likely depend on its application ecosystem, pricing strategy, and real-world utility.
Samsung’s decision to unveil the device in late October appears calculated—timed strategically to precede the holiday shopping season, maximizing exposure and sales potential while deepening cross-device integration with its existing lineup of smartphones, tablets, and wearables.
As for the long-rumored tri-fold Galaxy smartphone, initial reports suggested a third-quarter 2025 release under the tentative name Galaxy G Fold. However, subsequent supply chain leaks indicate that its launch may be postponed to early 2026. Whether the device will make a surprise appearance at the upcoming event remains uncertain and will ultimately depend on Samsung’s final presentation.
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